Business Model Design: A TASK System Perspective

Christoph Zott is a Professor of Entrepreneurship at IESE Business School. His research centers on source management in entrepreneurial firms; merging resources through business models; the mobilization of resources through business owners’ social impact; the acquisition of private equity;, and the deployment of resources through dynamic features. He has released on these topics in top academic journals, as well as with books. He has trained programs on entrepreneurship, strategy, and private equity at IESE, INSEAD, and the University of British Columbia. IESE Business School, Av.

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This previous weekend, I had been at the White House News Photographer’s day-long multimedia system program, of the day and close to the end, on the -panel discussion, several photographers were asking about getting the “important” tales told. Now, these were the bushy-tailed, and bright-eyed, young, keen, altruistic photographers. The message essentially was, information is business. In case your tale doesn’t sell more papers, more ads, more eyeballs on web pages, it’s not going to get accepted by these stores. Period. The “news is business” mentality isn’t new, it’s just more obvious these days. You will find, essentially, three things you can do to get these vital stories out.

Save and underwrite the story yourself. The reason that the major outlet stores won’t take you/your idea on, is basically because they need to commit resources (i.e. money/personnel/time) to the project, and they’re not willing to take that risk. Since you highly believe in it so, save up, and then remember to go cover the story. One of these is Washington DC photojournalist Jamie Rose, who did that just, with her piece “Abandoned: Kenyatta’s Orphans”. Rose spent 8 weeks from the politics grindstone to get this to, and other tales. She continues to spread the word with this important subject herself – one example is her display at the Travel and Adventure Workshops in Maine, of December initially.

You can find out more about that presentation here. But, that isn’t the only time she’s made a display about that materials. Jamie worked with The Calvert Foundation on the piece as well. Here’s a quote off their webpage: At Calvert Foundation, it is critical that we demonstrate the impact our investors’ dollars have in the US and around the world.

The easiest way to do this is through photographs and stories. We’ve the benefit of dealing with highly talented partners and professional photographers that help us bring to life the fantastic work we support in underserved communities. Following that, a bio of Rose is listed below those sentiments. Produce the content and release yourself. No more are the main news stores the gatekeepers, precluding you from informing your story.