Sarah’s laser pointer is dying, a weak red dot stuttering against the matte finish of slide 76. The air in the executive conference room has that recycled, metallic tang that only appears after 6 hours of high-stakes circular conversation. We are looking at a chart labeled ‘Operational Harmonization,’ a vertical climb of blue bars that promises a future where everything works perfectly because we simply decided it should. My throat is dry from the argument I lost 46 minutes ago, a technical disagreement about the physics of our current logistics infrastructure versus the imaginary one Sarah’s team has spent 6 months designing. I was right. I know I was right. But the room didn’t want ‘right’; they wanted the red dot to keep moving upward.
The 86-page document currently being projected is a masterpiece of aesthetic reassurance. It contains 16 distinct pillars of growth, 26 key performance indicators that no one has the tools to measure, and a glossary of buzzwords that feel like they were scraped from the bottom of a LinkedIn thought-leader’s boot. It cost the company $866,000 in consulting fees and approximately 1,206 hours of internal staff time. And yet, as I look around the table at the heavy lids of the directors, I realize that the actual content of the plan is the least important thing in the room. This isn’t a roadmap.
